

Clinical
Focus is a startup medical information technology company founded by Dr.
Ernest Drucker and Jonathan Meyer in 1997. Our founders firmly believed
that there should be a better way for physicians to deal with the growing
mass of information directed their way.
While
physicians in the information age understand that they must rely on emerging
literature to properly treat their patients, the rapid growth in this
literature has made it increasingly difficult. The sheer volume of new
articles appearing weekly (over 1,000 articles in the English language
alone) makes it all but impossible to scan each of the new medical journals
as they appear, to identify those items of potential interest, to read them
in a timely fashion, and to save them for future reference. The piles of
journals sitting on many practitioners’ desks (mostly unread) bear testimony
to this state of affairs. Although some of this information is useful to
them, most isn't. The physician must increasingly rely on email
notifications from the journals (“Editor’s Picks”), reprints from
pharmaceutical manufacturers, news media stories, and word of mouth from
colleagues to point them to those new articles about new therapeutic
developments that might be useful to them in their practices
The greater availability of information about
medical literature through the Internet, e.g., 'Medline', has only
exacerbated this problem. To access the literature, the user must institute
the search at each occasion and generate the specific search terms used for
delimiting the selection of items, e.g., keywords. Often these searches
also provide much that is irrelevant.
The
mission of Clinical Focus, therefore, has been to save physicians time in
their task of keeping apprised of changes in clinical practice.
Dr. Drucker conceived of a
method for sorting the relevant from the irrelevant, and, together with Mr.
Meyer founded Clinical Focus in order to put these ideas into practice. They
have been aided in these efforts by an advisory board consisting of some of
the leading thinkers and innovators in the medical information field.
The first tool developed to meet these goals,
ChartLink, uses the physician's profile, as
well as existing information (the patient’s chart) to seed a search engine
that finds information relevant to patients, diagnoses and clinical
specialties.
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